Confident
Consulting
with Data
Intelligence.
Where marketing meets evidence.
PK Headway Solutions is a Cyprus-based consulting hub combining digital marketing execution with analytical services. The brand should feel like a calm room where smart decisions get made — not a megaphone.
We help companies grow through structured marketing approaches and clear analytics. Strategy, execution, and data analysis under one roof.
- — CMOs and marketing leads at growing B2B and B2C brands
- — Founders evaluating their marketing function
- — Growth and analytics leads needing executional partnership
- — Boards needing clearer reporting on marketing investment
Reliable
Visually calm, structured, no gimmicks. Decisions read as deliberate.
Intelligent
Measured pace, data-aware, considered. Numbers earn their place.
Modern
Contemporary spacing and typography. No skeuomorphic decoration.
International
Cyprus base, global lens. English-first, neutral B2B tone.
Five approved applications.
The symbol and wordmark use the exact outlined artwork supplied in PK_3.pdf. Geometry, spacing and proportions are fixed; only the five approved color applications shown below may be used.
Breathing room is part of the logo.
Clear space equals the height of the mark itself, on all four sides. Nothing — text, edge, image, or other graphic — may enter this zone.
Correct & incorrect.
Common modifications break the system. Use the supplied lockups exactly as provided.
The approved five-color system.
Vivid purple, teal, deep navy, white and cool gray are taken directly from PK_3.pdf. Black is reserved for the approved monochrome logo application.
One family. Manrope everywhere.
One Google Font. Free, highly legible, with full Latin Extended coverage. Manrope carries the brand voice across every surface — headings, body, UI, captions, and buttons.
A 4-pixel base, twelve columns, one rhythm.
The grid is invisible but everywhere. Every component, every section, every margin resolves to a multiple of 4.
Soft corners, tinted depth.
Default card radius is 16px. Shadows are tinted with deep indigo, never neutral grey.
Inputs you can actually focus.
Every state shown is the live component. Click an input to see the focus ring.
Three card types cover the website.
Service cards anchor the services page. Feature cards build the 'why' moments. Blog cards drive content discovery.
Analytical Services
Performance tracking, customer behavior analysis, predictive analytics, and reporting that drives decisions.
Strategy & Execution
Strategy planning and execution in one place — seamless implementation of your goals.
Measurable Results
Decisions backed by data and defined performance indicators.
Two ways to start a page.
Variant A is marketing default — deep indigo. Variant B is data-forward — light surface.
Better decisions start with better data.
We turn marketing budgets into measurable outcomes.
One ask, in the right voice.
The CTA block sits between content sections or above the footer.
Lucide. 1.5px stroke. Rounded corners.
One icon library: Lucide. Outlined style only. 1.5px stroke at 24×24 base.
Large forms. Clear space. Fixed rhythm.
The approved graphic system is taken directly from pages 2–5 of PK_3.pdf: oversized rounded modules derived from the logo geometry, cropped beyond the frame and composed in purple, teal, navy, white and cool gray. No grids, paths, nodes or micro-charts are part of this identity.
Three applications of the same large-scale modular system: rounded corners, cropped edges and deliberate negative space.
Use a small number of oversized modules. Shapes may leave the frame, but retain their smooth corner radius and strong alignment.
White and cool-gray fields are active parts of the composition. Avoid small decorative marks and visual noise.
Four slide masters cover every deck.
Cover, content, divider, closing.
Three sections in the new system.
Homepage hero, services grid, contact section.
The shortlist of common mistakes.
If a designer or marketer remembers nothing else, they should remember these.
Three days to a working Figma file.
The recommended path from this brand guide to a production Figma library.
Setup
- Create Figma file with 11-page structure
- Set up color, text, spacing, radius, shadow variables
- Import Manrope from Google Fonts
Logo
- Build the PK monogram symbol on page 02
- Create all 7 lockup versions
- Export SVG + PNG @1×, @2×, @3×
Components
- Build 18 core components on page 06
- Add variants for every state
- Hook up to color and text variables
Templates
- Build 6 social templates on page 08
- Build 4 slide masters on page 10
- Test text scaling at each breakpoint
Mocks
- Build full homepage mock on page 09
- Validate every component used has all variants
- Fix any gaps before PDF export
PDF & Handoff
- Lay out 24–32 PDF pages on page 10
- Export PDF for client review
- Share Figma file with developers via Dev Mode
Six formats. Same system.
Avatar, cover, square, portrait, story, and banner — all built from the same rules.
More signal.
Stronger results.